K2 Product Design Manifesto

Our industry is full of it. Design is not about buzzwords, post-it notes, wireframes, tools and methods. It’s about creating big ideas and crafting small details. It’s hard work to clarify, simplify and eliminate all things unnecessary. And there’s no app for that.

There is no magic process. The key to good design is teamwork. You can’t separate function and form, interface from content and technology, so our UX Designers work together right from the start of every project with Visual Designers, Copywriters, Developers, etc.

Less features, less choice, less visual noise makes better products. Just enough (and no more) research, wireframes, mockups, documentation makes design process better.

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