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We Think in Linear Progression. Technological Proliferation Happens in Exponential Excess

No one can predict the future.

But one thing is sure. If your company is designed for success in the 20th century, it is doomed for failure in the 21st century. If you want to stay in business you have to be the designer of disruption. You have to re-invent your product, find new market, stay hyper-relevant, create brand value, leverage better technology and create brand eco-systems.

In this article, we explore the 10 growth trends set by Gartner and elaborate the opportunities that lie ahead in the rapid pace of technology innovation and the clear challenge for brand and business leaders.

According to Gartner, these predictions provide insight into the near future, but it is up to individual enterprises as a part of the collective to shape the future.

With the rise of personal assistant devices, combined with the improved accuracy of voice recognition technology, voice search adoption is being embraced in the digital commerce. To prepare for the impact of voice search on B2B SEO, marketers should take steps now to begin optimizing for voice queries.

3 tips from Search Engine Land to optimize your site content for voice search

1. Mobile Managed

Voice searches are most likely to be conducted on mobile devices, so mobile optimization is more important than ever. But optimizing for mobile goes beyond simple responsive design — you’ll need to improve page load speeds, remove intrusive interstitials, abandon drop-down navigation menus and format videos to display in full-screen when held vertically to improve the mobile user experience.

2. Target long-tail keywords

Voice search queries are more likely to be longer than their text counterparts, and use more conversational language. Find relevant long-tail keywords, and target them in site content to cater to natural language queries.

3. Target featured snippets

When a featured snippet is populated for a query, voice search devices read the snippet and source aloud. This is a huge boost for brand recognition and authority, as Google essentially declares one company the expert. As far as voice search is concerned, “position zero” is the new page one.

The next generation of visual search turns a smartphone camera into a visual discovery tool. It uses image as a search query, which allows consumers to search for styles and objects that they would otherwise struggle to define. Popular visual search technologies are Google Lens and Pinterest Lens, but Amazon, Bing and a growing list of major retailers are all investing heavily in this area. Visual search is also a building block for augmented reality and virtual reality interactions.

10 tips from Search Engine Land to optimize your site content for voice search

1. Add multiple images to each product or topic page.

2. Optimize the images for the web and swift page load.

3. Consider adding raster images and add message and call to action (CTA) in the photo so it is more compelling when viewed in Google Images or repurposed.

4. Upload image eXtensible markup language (XML) sitemaps and ensure that product inventory is updated across all search engines and retailers.

5. Maintain a logical site hierarchy that is connected through relevant internal links.

6. Make sure your images are hosted on authoritative pages that respond to a specific user intent.

7. Map keyword categories and themes to your images, and then use these queries to optimize image alt tags, titles and captions. Put relevant keywords in the image file name.

8. Develop a unique brand aesthetic across all visual assets. This will help search engines relate your brand to a particular style.

9. If you use a stock image, tailor them to ensure that they are brand specific and brand contextual. Search engines will find it difficult to understand your image if it is replicated across the web in different contexts.

10. Although visual search reporting is gaining traction, keep a close eye on your image search traffic to keep track of any increases in demand.

Brands are grappling with disruptive business models, disruptive channels, and disruptive technologies.

Examples of market leaders that failed to keep up with innovation include, Borders (failed to anticipate the the e-book revolution), Blackberry (missed out on the touch-screen smartphone market), Blockbuster (busted by Netflix and online movies), and Kodak (which didn’t foresee the huge popularity of digital cameras), are just a few. In hindsight it is easy to see why these companies lost their market lead to more disruptive competitors. But anticipating a future market disruption is much harder.

On the other hand, “when Apple released the iPhone, it disrupted the MP3 industry, in which its iPod made it a leading competitor. While the phone created competition for Apple’s own product, it also opened avenues to other industries when it began to replace navigation systems, digital cameras and other previously discrete technology. “

Now Apple is making definite strides in DIY HealthTech

Adopting blockchain technology does not need radical transformation in the banking and the finance sector.

A recent PWC report, 77 percent of financial institutions are expected to adopt blockchain technology as part of an in-production system or process by 2020.

Yes, it is happening now as we speak.

It was meant as a fun experiment. But then one of his posts found its way to the number-one spot on Hacker News. Few people noticed that his blog was completely AI-generated. Some even hit “Subscribe.”

“While many have speculated about how GPT-3, the most powerful language-generating AI tool to date, could affect content production, this is one of the only known cases to illustrate the potential. What stood out most about the experience, says Porr, who studies computer science at the University of California, Berkeley: “It was super easy, actually, which was the scary part.””

“While fake news is currently in the public consciousness, it is important to realize the extent of digitally created content that is not a factual or authentic representation of information goes well beyond the news aspect.”

Brands need to monitor what is being said about them both in context and content. In the era of fakeness, face to face interactivity becomes paramount. Because, “AI can create counterfeit reality or manipulated media faster than it can detect it.”

The Emergence of “Post-App” era — traditional apps will not go away.

They will be one of the many options available to customers. “Chatbots will become the face of AL and bots will transform how apps are built.”

A New Concept — Versatalist: The Multi-Faceted Role of Tech Worker

IT staff who once only focused on closed stand alone systems and data centers now focus on systems in the public cloud as well.

“Over the past several years, industrial organizations have started to incorporate cloud into their operations to glean insights from large volumes of data that are helping achieve key business outcomes including reduced unplanned downtime, higher production efficiency, lower energy consumption and so on. The cloud still plays a critical role in enabling new levels of performance through the Industrial IoT, where significant computing power is required to effectively manage vast data volumes from machines. But as more compute, store, and analytic capability is bundled into smaller devices that sit closer to the source of data — namely, industrial machines — edge computing will be instrumental in enabling edge processing to deliver on the promise of the Industrial IoT.”

— Hence, the need for versatality in the IT profession.

Other Predictions:

Traditional Businesses will Develop New Business Models Out of IoT

A number of small, rural utilities have begun to sell broadband services by leveraging their investments for smart meters in a new way. Large utilities and manufacturers study plans to commercialize their in-house IoT applications for predictive maintenance. Equipment makers are attaching value-added services to devices they sell. Companies initially invest in IoT to save money, but over time they will look to the same systems to generate revenue as well.

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