12 Tools for Facebook Video Ads

Facebook video ads can work extremely well but you need to have something that catches people’s eye quickly and looks good.

In this article, I’ll share with you 12 tools for Facebook video ads that will make your life easier and some tips on how to determine what’s working best.

Note that a lot of these tools have similar features — it’s really about what you find easiest. Most of these tools are paid but they will often have a free trial so you can test it out.

You can effects to different images and uploaded videos so that there is more movement.

But it is one of the more expensive tools listed here.

Not only are they VERY accurate in their captioning, but they also have great customer service if something isn’t right.

They typically turn videos around in 24 hours or less and you pick the style and brand colors.

You can create square videos for Facebook and Instagram ads and posts and then create the wider video for YouTube and LinkedIn.

Also note you can get 4 free videos as a trial to test out their service which is worth it.

Camtasia is a simpler video editing tool in my opinion than some of the other heavier duty video editors. But it all depends on what you are used to or what level of sophistication you want.

I can put different clips together, add music and effects, and easily produce something without having to spend a lot of time learning the software.

Some transcription services are not that accurate and require a lot of “cleaning up”. It can be worth it to use a service like Rev.com for transcription so that you can create a transcript or captions.

This isn’t a “video tool” per se but I’ve sometimes found the music within the video tool apps to be a little narrow. Sometimes you want the perfect music to go with your video and I like how Artlist.io organizes their music so you can find something quickly.

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