Digital Marketing and Personal Data Privacy

Imagine you need to buy most durable hiking boots and you know nothing about them. One option is to have a friend that loves hiking and ask for a recommendation, and hope that her or his needs exactly match your needs. What if you are flat footed and one foot is half inch bigger than the other? Another option is to ask the internet. Nowadays when you do a web search the internet knows you are flat footed with unequal feet, therefore your search results and suggestions are more customized and personalized to your needs. You dictate your exact needs and you get list of personalized choices on demand. The search phase of decision making which is usually time consuming and expensive can be “optimized” by search discovery, comparative shopping and suggestions. This gives you buying power and choice. This is what digital marketing do. Digital marketplace gives a lot of buying power back into consumers hands.

In the wake of recent Facebook data misuse what is your opinion now? Why are we only looking at Facebook. Targeting is everywhere, almost all internet companies do it.

What are core elements of digital marketing and privacy. Digital marketing needs your personal data to send customized and relevant ads to you so you can buy the product they are marketing. From personal data privacy point of view you need to control or be aware of the data that is stored about you and you need best possible protection from data breach.

There you have it! Let’s march towards the next digital marketing and personal data privacy era.

Related posts:

Reviewing and compile blockchain industry topic, updating market references and research environment. Chinese car manufacture Wianxiang, has started to work together with PlatOn, developing the…

Flashback to four months ago when the business association I was volunteering for mentioned the idea of running a hackathon alongside their annual business forum, the “hackathon seed” was planted…

WordPress might seem a bit tricky for its new users. Some of you might be wondering how to make it perfectly fascinating with all the essential features. An attractive WordPress theme plays a major…